We are a one-stop-provider of graphic and website design solutions.
Our clients enjoy working with us because we make the whole process easy by managing every aspect of your project from start to completion to create smart and stylish results.
WEBSITE DESIGN AND DEVELOPMENT
Your website is a window to your business and a critical business tool. Every website must:
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communicate effectively your market offering |
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portray you in a professional light |
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support your brand |
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generate revenue |
At Dapper Design, we understand these things and create custom-made content management websites that are fast, optimised for SEO, have friendly URLs and can be measured for performance.
CONTENT MANAGEMENT SYSTEMS (CMS)
If you need to upload new content onto your website regularly, a content management system (CMS) allows you to log in and make the changes any time you want. Our CMS is a light weight, but very powerful, extendible open-source system. It makes updating content to your site easy. However, if you need help we’re here.
GRAPHIC DESIGN - BRANDING
It takes only a few seconds for your clients to form an impression on your business by looking at your marketing material.
We can work with you to, create business cards, letter head, signs, banners that express just who you are and what you do. It’s all about branding and a great brand:
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explains clearly what you do |
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communicates your business culture |
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motivates people to buy from you |
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makes an emotional connection with your clients. |
COPYWRITING
At Dapper Design we have copywriters with expertise in marketing material for print and online.
Words for print
When putting together an advertorial, newsletter or brochure, it is important to get the words right. Writing is an art, and good writing will make reading your marketing material a pleasure. Poorly written material, however, will reflect badly on your professionalism and most likely fail to communicate your message, in effect defeating the purpose.
Words for online
On average a website visitor must be engaged by what they read within five seconds before they click to another website; and on top of that, they only read about 20 per cent of the words. People want information fast. Therefore, good web content must be concise, easy to read and clearly articulate your market offering. As well as having a website that functions properly when people visit, it should attract visitors. This is achieved through search engine optimisation (SEO). From a copywriting perspective, this involves including key words and phrases in the text, which your clients use when searching for your business with search engines like Google. There is a real skill to using key words and phrases while, at the same time, producing copy that is worth reading
SALES AND MARKETING
Sales and marketing: “The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time.”
When people read your marketing materials, your sales letters or your website, you want to grab their attention, to impress them and to prompt them to contact you and buy from you. To get attention and do well, you need consistent marketing approach that demonstrates your determination, energy, and initiative.
Sales and marketing encompasses a wide array of business decisions that are essential to the success of your business and having the right tools for the job is essential to spreading the message about your business’ products and services. At Dapper Design we provide the right tools to meet your sales and marketing needs creating marketing material in the medium best suited to reach your target audience.
SEARCH ENGINE OPTIMISATION
Many traditional forms of marketing are becoming obsolete. Online marketing is taking over, and smart business owners are optimising their websites to receive a steady stream of leads. The trick is to show up on the first page of Google, Yahoo or Bing. If you don’t, unfortunately, you’re missing out on a lot of potential business. Our SEO experts will ensure your website works for you and generates income. Don’t be invisible to your clients. Talk to us about optimising your website. |
